Friday, March 03, 2006 10:42 AM | rahel luethy | 2 comment(s)

evil nelly

cailler milch, my favorite swiss chocolate, has gotten a complete redesign. while the visual rehash (by architect jean nouvel) is totally cool, it's just not fair to change the taste of something as important as milk chocolate. don't get me wrong, I'm not a traditionalist. I can live with the fact that I'll never again be able to tear open the old lilac wrapping, but the thought that the old taste will never again tickle my neurons is freaking me out.

4:42 PM |  himmelsternlein said...

genau genau genau dasselbe haben wir auch gerade diskutiert und nelly ist halt doch nicht mehr als eine nestlé angestellte und die waren noch nie unsere freunde. schade, das war meine lieblingsschokolade...

3:52 PM |  Anonymous said...

In the NZZ am Sonntag of last weekend there was an article about Cailler's sales being down by 30 percent. In an editorial in the same issue the NZZ is hailing consumers' power to influence the behaviour of big corporations by refusing to buy such relaunched products (just a short reminder: the NZZ am Sonntag is generally not seen as an idealist left-wing paper).
From the environmental point of view the whole Cailler package revamp concept is an unprecedented disaster. It is totally inacceptable for any package designer to come up with a non-recyclable plastic wrapper that weighs up to 80 per cent of the actual content of the product.
Small exquisite chocolatiers are often using nicely designed recyclable cardboard boxes to protect their chocolate bars.
Cailler in its current form - no matter how aesthetically pleasing the packaging looks to you - deserves to rot away on supermarkets' shelves.